Building the Brand

An Unmatched Reputation
As America’s premiere Wall bed retailer, More Space Place® has established an unmatched reputation in the furniture industry. Since its beginnings as a Murphy bed retailer, More Space Place has branched out to offer custom closets, home offices, media centers, garage systems, pantries and laundry rooms. With a solid product line, it’s hard to beat our unique concept.

A New Identity
More Space Place® recently launched an exciting new marketing program that includes everything from new advertising pieces and in-store signage, to new store layouts and design specifications. As part of the new program, More Space Place also revamped its image. With a new logo at the center of the program, the new identity is designed to illustrate organization and neatness. The strategy is to convey the perception that, with the help of More Space Place, a neat and comfortable home can be easily achieved. The franchise’s modern look and tag line, “We Make Room For Living” further positions the company as the nation’s leading retailer of Murphy beds and custom home modifications.